Strategic Performance Partner
Build a business that runs without you.
ICONMAKER® is a Business Operating System for established experts. We diagnose what is holding your growth back, architect the systems to fix it, and install them with you.
How ICONMAKER® Works
Systems, not homework.
Most experts earning six figures have built a business that only runs when they do. That is not a discipline problem. It is an architecture problem.
Diagnose
We find what is broken before prescribing anything.
Architect
We design the systems your business is missing.
Install
You leave with working assets, not advice.
Compound
Every system makes the next one more powerful.
What Is at Stake
The business you built by hand has a ceiling, and it is you.
If Nothing Changes
You keep trading hours for revenue. Every new client adds work instead of margin. The evenings, weekends, and moments you started this to afford keep slipping away. And the business never becomes an asset you could one day hand off or sell.
What Becomes Possible
Systems sell and deliver without you in every loop. Revenue stops being tied to your hours. You get your time back while the business gets stronger, not weaker, as it grows. It becomes something that runs, and something you could one day own without running.
Choose Your Path
Where are you headed next?
For Experts Ready to Scale
Build a high-ticket business
You have expertise people pay for. Now you want a premium offer, a reliable way to sell it, and a business that grows without adding hours. Join us live at ICONMAKER® Live, December 15–17, 2026.
For Coaches & Consultants
Run a business that serves you
You want to run a business coaching or consulting business with a clear path from effort to compounding profit. ICONMAKER Advisors shows you how, starting with a free training you can put to work in a single afternoon.
The Founders
Built by operators, for experts.
Sheryl, the CEO, spent 25 years as a national television broadcaster in Canada, where positioning experts to be seen, heard, and trusted was the daily work. Tom leads strategic alliances, and Dannella leads events and speaking, so the company’s partnerships and stages are run by the people who built it.
Tom Matzen, Sheryl Plouffe and Dannella Burnett, Co-founders of ICONMAKER®